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Top 15 Website Visitor Tracking Tools In 2023

Best Website Visitor Tracking Tools will be discussed in this article. Wondering what visitor tracking is, how it can improve your website, and what tools to use? Well, you don’t have to wonder anymore.

We prepared this article to help you decide if website visitor tracking tools are the right thing for you (spoiler: They most likely are). First, let’s take a look at the basics, so you can get the bigger picture about visitor tracking and how it’s used in practice.

What is visitor tracking?

Visitor tracking is exactly how it sounds. You track all movements, decisions, clicks, paths, and other actions that individual visitors took while browsing your website. Tracking website visitors can improve your website considerably as you gain important insights into user behavior and challenges. This allows you to then take action and improve your user’s experience with the collected data.

Top 15 Website Visitor Tracking Tools In 2023

In this article, you can know about Top 15 Website Visitor Tracking Tools In 2023 here are the details below;

The data you collect when visitor tracking also greatly helps digital marketing teams create buyer personas, to make sure their marketing effort is well-targeted and the marketing strategies effective.

Why should you track visitors on your website?

With visitor tracking, you can gain insights that are crucial to accomplishing your business goals. If your goal is to improve the content of your website, get more visitors and leads, improve your UX, or sell more products, website tracking can help you with those. Your sales reps, marketing, design, product teams and more will benefit from the data you collect.

Types of website visitor tracking tools

Visitor tracking is made easy with website visitor tracking software and tools. You can divide visitor tracking software into three separate categories that gather different types of information about your visitors. The data is gathered before visiting your website, while browsing it, and in some cases even after the visitor leaves, mapping out entire customer journeys and identifying potential customers.

3 website visitor tracking tool types:

  • Behavioral
  • Analytics
  • Visitor Recognition

What is behavioral visitor tracking?

Behavioral tracking is using a software to take a closer look at how visitors are engaging with your website and how they behave while browsing it. This type of visitor tracking software collects data such as how far a user has scrolled, what they clicked, what they ignored, average bounce rates, and more.

They allow you to observe individual user sessions of see and analyze entire user paths and funnels. Oftentimes this data can be visualized using website heatmaps. They help user experience researchers, design researchers, and product teams optimize the UI and UX of a product and make data-driven decisions.

What is analytic visitor tracking?

Analytic visitor tracking uses analytics collection software to research the demographic data about your website’s visitors. What type of person is interacting with your website, how many visitors do you engage with, and how many people signed up for your service?

These analytics tools offer quantitative data about the amount of traffic on your website, traffic sources, bounce rates, conversion funnels, and conversion rates, custom events, and other valuable insights. The most known example of this kind of visitor tracking software is Google Analytics, however, there are more, though the visitor tracking features may vary from tool to tool.

Data from these tools helps you aim for the right target audience with your marketing campaigns and other marketing activities and focus on the right user to target in your business goals.

What is visitor recognition?

Visitor recognition software uses various methods to examine your visitors more thoroughly and helps you create information for your sales reps to follow up upon. They gather contact information.

This tracking however is the most effective when used on B2B Companies’ products, or wholesale markets and has less value in gathering leads in the B2C market.

Best tools to track guests on your website

What tools and software should you use then? Well, we selected a few that are definitely worth your time and money. We divided them into the aforementioned three categories.

Best Behavioral Visitor Tracking Software of 2023

If you want to remind yourself what Behavioral tracking is, feel free to scroll a bit higher or click this link. Here are 8 behavioral tracking tools that would benefit your business greatly.

1. UXtweak


UXtweak offers a tool precisely to track visitors’ behavior on your website and their entire journey. Session Recording allows you to track how far your users scroll down, what they clicked and what caught their attention the most. UXtweak offers in-depth statistics and visual representation of their findings as well as heatmaps. All with very easy integration into your website, many filters to get to your results quicker, and many variables which UXtweak tracks.

A wide range of UXtweak’s features includes tools to evaluate how well visitors navigate your website and provides actionable insights into where visitors struggle and what could be improved.

Pricing: Free plan is available, paid plan starts at $80/month.

A Session Recording feature with heatmap analysis will tell you all you need to know about how users behave on your website and what are their challenges and pain points.

2. Hotjar


For showing real-time user activity on your mobile app or website, Hotjar is a great tool. Its wide range of features includes a real-time event tracking and feedback form on your web page where users can express frustration or joy about particular elements of a page, as well as targeted surveys to better understand your users. Live user session recordings on your site let you see details such as clicks, mouse movements, u-turns, and rage button clicks. It also displays heatmaps that show where users click, move, and scroll on your site.

Pricing: Hotjar’s free basic plan is available indefinitely however very limited. The lowest tier of the premium plan is $31/mo, while the top tier costs $311/mo.

3. CrazyEgg


A user-friendly tool was created to aid website owners in improving their customer experience. Like other applications, it displays every action users do on your website and tracks all events and entire customer journeys. Although it is a solid tool for event-tracking and user session recording, the statistics are not very in-depth.

There is no free plan offered by Crazy Egg either, however, you may utilize their A/B testing tool in conjunction with session replay. Features abilities such as heatmap evaluation, tagging, filtering, and saving to favorites.

Pricing: Although a free trial is offered, there’s no free plan. Paid subscriptions are priced from $24 to $249 per month.

4. UserTesting


One of the earliest unmoderated testing websites, UserTesting is still well-known for its big User Panel (over 1.5 million members) and a reliable way to gather insights into user behavior. Insight Core, Product Insight, and Marketing Insight are their three main offerings. When connected, these three components can help with almost any type of behavioral study and data a business owner or product teams might need.

UserTesting provides you with the ability to do user testing, enables communication with your testers while they are on your website, gets you immediate information, and provides session recordings and a heatmap of all the pages. It is a wonderful tool to optimize the content of your website however there is a downside. In the user panel, there are many inexperienced testers and a small percentage of users that are non-English speakers.

Pricing: No trial offered, pricing is only available upon demand. It is targeted at larger enterprises and yearly solutions start from around $30.000.

5. WatchThemLive


WatchThemLive is an easy-to-use behavioral analytics tool to track user behavior with session recordings, heatmap analysis, and web analytics. You can auto-play the real-time data and use its filtering system to search them easily without wasting time.

The platform allows you to see everything users do on your website, which makes identifying and fixing issues a piece of cake. You can also create a heatmap for any page and find the best placement for your CTAs.

With WatchThemLive’s web analytics, you can collect numerical data, making you needless of Google Analytics. Furthermore, you are able to track console errors and warnings by its browser console tracker.

It’s a that any online business can use to enhance the user experience, user engagement, and conversion rate.

Pricing: Free plan with 1,000 session recordings and 3 heatmaps, is available. Their paid plans start from $24 to $83 per month.

6. Mixpanel


Mixpanel brings many different and valuable insights to the table. All are in the form of reports, which means you can micro-analyze every decision that the user makes and compare it with others.  This allows you to make decisions about your app/website based on the collected data. If you have questions that need answering this tool will answer them.

Pricing: Free plan available, paid plan starts at $25/month.

7. Smartlook


Smartlook assists in collecting and examining user behavior from either a website or a mobile application and validating business decisions. They provide sophisticated heatmap statistics in addition to an always-on recording function that records every user. Although Smartlook is a fantastic tool with sophisticated statistics, several users have complained that the scroll recordings are of poor quality and have little value.

Some features that are worth pointing out are simple installation and, attractive UI, heatmap evaluation, analytical depth and funnels, continuous recording, funnel visualization and filters.

Pricing: Free plan is offered, Startup plan costs €31, while the Business costs €79.

8. Mouseflow


One of the market’s more vintage tools. Designed particularly for marketing teams, Mouseflow is another wonderful product for session replays and user research. Mouseflow’s sole drawback is that each page a visitor visits is shown in a distinct video file, which could take a little while to analyze. Notable features are segments and filters, six different types of heatmaps, funnels, heatmap evaluation, and simple installation

Pricing: There is a free plan offered, paid options are available between $24 to $299 per month.

Top Analytic Tracking Software

If you want to remind yourself what Analytics tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would enable you to track your website analytics.

1. Google Analytics

Google Analytics

Google Analytics is a staple of tracking website visitors, everyone has access to it and it’s free, so it’s available for everyone no matter the company size. Track the amount of traffic, bounce rate, traffic sources, conversion rates and much more. To track advanced metrics like custom events, custom dimensions etc, however, it needs a bit of extra set-up.

Google has a good grasp on integration with its Google advertising and publisher products, so if you already use some of Google’s tools, Google Analytics will be of benefit to you. Also, Google keeps some data only to itself, which can be accessed by Google Analytics, giving you an upper hand over the other competing tools but be mindful of the data retention period the software offers.

Pricing: Free, but solutions for big companies might involve paying for GA4 360.

2. Glassbox


With Glassbox, you can capture every decision, click and path a user makes on your website, or app and visualize that data. Based on these, you can then improve your website based on these findings. If a customer has a problem accessing some sites due to internal errors, Glassbox will make sure to let you know.

Pricing: Upon demand.

3. Heap


Heap allows you to follow every step of the user with its “360-degree view.” You can observe all sorts of information through Heap, such as points of entry, bounce rate, conversion goals and conversion rates as well as other metrics relevant to both B2C and B2B Companies.

Users also note that some visitor tracking features that Heap provides are not accessible through Google Analytics. On the other hand, there is a bit of a learning curve.

Pricing: Free plan is available, paid plan starts at $3,600.

4. Semrush


Semrush is another tool for tracking website visitors, including keyword and subdomain tracking, organic traffic, tracking your competition, and showcasing users’ interests, and brand preferences. It is a great tool for optimizing content and creating the best content strategy, making sure your marketing effort is in the right direction. However, some users report a steep learning curve.

Pricing: Free trial available, paid plans range from $199.95 to $449.95 per month.

5. Matomo


Matomo’s best-selling point is that it’s very privacy-oriented. By using this tool you can be sure that your, or your users’ data is protected beyond the standards of Google. Matomo is even being used by government bodies, such as NASA, European Commission, and United Nations. And let’s be honest, if it’s enough for NASA, it’s probably enough for you, even though your marketing activities might not be as advanced.

Pricing: Matomo provides a free option with the paid plan starting at $19 per month.

6. Clicky


Clicky provides the same base services as our other options, however, combines the world of analytics tracking with the world of behavioral tracking with its heatmaps. The downside to Clicky is its rather outdated UI and a website that looks a lot like Craigslist.

Pricing: Free plan is on offer, paid plans start at $9.99 and come to $19.99 per month.

7. Woopra


Woopra allows you to look at the paths that users have taken, retention of your website’s features, and trends of your website – what has the most engagement when and so on. You can also get users to engage with your site thanks to the built-in automation feature.

Pricing: Starts with a free plan, continues to $349, and ends at $999 per month.

Are there any security concerns regarding website visitor tracking software?

There shouldn’t be.

If you follow all the guidelines set by the governing body in the market of your choosing there will be no issues. All the information collected via these tools and software is compliant with the rules & regulations set forth by the EU, or FDA, otherwise, they would operate illegally.

It’s how you disclose this crucial information. If you fail to mention that you collect this information and share it with other parties (software) you will get into legal trouble. You also need to add an opt-out option for the users to be covered from any legal retaliation.

If you withhold information from your users that could be seen as a major security concern regarding your user’s privacy.

Tracking visitors – a business savior

Sometimes you might not even notice it but something is wrong on your website. The users using it are the best reliable source to show you exactly where potential issues and pain points are. With these tools, you can see things from your users’ perspective and really make a mark, whether it’s improving the sales flow, the user experience or the design of the UI overall. All of the tools mentioned above speak a different tale but are in essence what a business needs for growth and improvement.

If UXtweak caught your attention don’t hesitate, create a free forever account now and try it out!

Track your visitors with UXtweak!

Try the Session Recording feature with heatmap analysis and learn all you need about user challenges and pain points.

People also ask (FAQ)

  • Which tool is most suitable for website visitor tracking?
  • How can I track website visits for free?
  • How can I track how many visitors a website gets?

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